Sylvan Learning
30 Second Nationally Broadcast Commercial

“Anything But Ordinary”

Agency:  Lockard & Wechsler Direct

Our first collaboration with Sylvan Learning (the “IF” creative) led to a widely successful DRTV performance.  A year later, Sylvan returned with a 4 spot campaign to kick off the first quarter.

 

The “In One Ear” creative picked up on a classic Sylvan summer commercial, with an on-screen 3D visualization of learned information, combining technical achievement with classic DRTV messaging.  The resulting spot was one of the top performers of the campaign, and maintained Sylvan’s unique and youth-targeted branding across all marketing.

 

Originally produced in Standard Definition to meet pre-HD national standards.

 

Technical:

Editorial:  Avid Media Composer w/ Nitris DX

Motion Graphics: Adobe AfterEffects

Deliverables: National Broadcast Standards

 

 

Awards:

2011 Big W Awards – Gold