Cyclone Rake
2 minute Direct Response commercial

“Covered In Patents”

Agency:  M3Digital
Director:  Jack Maley

TimeLine Video has been producing DRTV campaigns for Woodland Power Products’ flagship product, the Cyclone Rake, for over a decade.  In 2014, TimeLine teamed up with M3Digital to promote the multiple patents that make the Cyclone Rake one of a kind.

 

In addition to the traditional DRTV approach of showing the tool in action in its multiple uses, the directive here was to truly “get inside” the Cyclone Rake.  Utilizing CAD engineering files and the supervision of TimeLine’s technical expertise during photography, we were able to fly in and around the Cyclone Rake, bringing each patented piece to life.  The result is a seamlessly combined rendering of both blueprint and full 3D models.

 

Technical:

Editorial:  Adobe Premiere CC 2014

Motion Graphics: Adobe AfterEffects CC 2014

Deliverables: HD Broadcast National Standards