Assurance Wireless
60 sec. Direct Response Commercial

“Choices”

Agency: Havas Media Direct

Assurance Wireless, operated by Virgin Mobile on the Sprint Network, is a government assisted cell phone program. As a substantial portion of their market is Spanish Speaking, it was important to be able to produce national commercials in multiple languages.

Because of TimeLine’s in-house translation services, casting & production workflow was seamless in both English & Spanish. Principal photography was aided by the use of language consultants, and editorial was overseen by multi-lingual editors.

 

Originally shot in 2010, Assurance Wireless has been contracting TimeLine to utilize and repurpose this creative for the past 5 years, a sign of its lasting influence and DRTV success.

 

Technical:

Languages: English & Spanish (Latin American)

Camera: Canon 5D Mark III

Editorial: Final Cut Pro & Avid Media Composer w/Nitris DX

Motion Graphics: Adobe AfterEffects

Deliverables: HD Broadcast National Standards

 

Awards:

2011 Telly Awards – Gold