AT&T Classic Services
Employee meeting opening identity video

“What makes a classic?”

Creative Director: Diane Cricchio

AT&T adopted this slogan for an annual company-wide meeting, and contracted TimeLine to produce the lead-in video.  To visually convey that slogan, our creative concept involved cycling though a large variety of circular American classics, finally landing on the iconic AT&T logo.  The result was a video that placed AT&T alongside universal staples of Americana.

 

Originally produced in Standard Definition to meet pre-HD national standards.

Technical:

Editorial:  Avid Media Composer

Motion Graphics: Adobe AfterEffects

Deliverables: Large-Scale Digital Projection