Worx SD
2 minute Direct Response commercial

“The Right Tool For The Job”

Agency: Lockard & Wechsler Direct
Director: Tarquin Cardona

Produced in conjunction with Rockwell’s “Performance” creative, TimeLine helped Positec feature their “Worx SD Semi-Automatic Screwdriver” for DRTV.   Since the Worx SD is less of a professional power tool and more a versatile screwdriver all-in-one, the spot was set in and around a prototypical suburban house, with an everyman spokesperson.

 

 

Editorial called for a fast-paced, energetic spot to match the quick-change nature of the tool.  And of course, plenty of semi-automatic action.

 

Technical:

Camera: RED Epic

Editorial: Final Cut Pro

Motion Graphics: Adobe AfterEffects CC 2014

Deliverables: HD Broadcast National Standards

 

Awards:

2014 Summit Creative Awards – Gold