Primeline
Online advertising campaign

“Handy Products”

Director: David Jakubovic

 

Sell me a product.  In 45 seconds.  Using only music and visuals.  Done!
For this web campaign to quickly advertise the benefits of promotional products, TimeLine developed a creative that featured an excited hand model to infuse the videos with a fun, fast-paced vibe.  The hand was given a “personality” when interacting with the products, enhancing the advertising in a market that is traditionally very dry and reserved, and ultimately separated Primeline from its other corporate competitors.

Technical:

Camera:  RED Epic

Editorial:  Adobe Premiere CC 2014

Motion Graphics:  Adobe AfterEffects CC 2014

Deliverables: HD Web Files