Sylvan Learning Inc.
120 National Direct Response Spot

“If”

One of our many collaborations with Sylvan Learning, this DRTV campaign was originally produced in 2008, and due to its resounding success aired annually for 5 years.

The directive for this spot was to convey the change that occurs in a child’s studies after completing a tutoring course with Sylvan.  Together with a cell frame animator, TimeLine developed the concept of a caterpillar blossoming into a butterfly.  Principal photography took place at a Sylvan learning location in Virginia, and post-production was completed at TimeLine Video’s Irvington offices.

 

 

Technical:

Editorial:  Avid Media Composer

Motion Graphics: Adobe AfterEffects

Deliverables: National Broadcast Standards